Events / 2026
CISCO CONNECT
An immersive outdoor technology event that translates Cisco's connected intelligence into a sequence of luminous gateways, digital touchpoints, and focused discovery zones.
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Project Overview
CISCO CONNECT
Cisco Connect is conceived as a spatial journey from arrival to engagement. A family of illuminated arches transforms Cisco's bridge-inspired identity into an architectural language that guides guests through registration, branded encounters, networking points, and focused presentation zones. Deep blue volumes, precise white light, and integrated media create a coherent nighttime environment designed for connection, conversation, and brand discovery.
Design Challenge
Turn a complex technology agenda into an intuitive physical experience while preserving clear circulation, long-distance brand recognition, and a premium atmosphere across a dispersed outdoor venue.
Design Solution
A modular arch system establishes one recognizable geometry at every scale. Repeated light frames form a cinematic arrival tunnel, while compact branded volumes organize registration, messaging, presentations, and guest interaction. Controlled blue illumination and high-contrast media surfaces maintain visual continuity without overwhelming the surrounding landscape.
Scope of Work
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