Booth Design / 2024
SAMCO Holding Booth
A premium real estate exhibition booth in Cairo, designed for Cityscape Egypt with strong brand visibility, curved architectural forms, warm illuminated lines, open hospitality seating, reception desks, project display areas, and a refined visitor experience.
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Project Overview
SAMCO Holding Booth
The SAMCO Holding Booth is a premium exhibition booth designed to create a strong and elegant presence at Cityscape Egypt. The design combines bold dark volumes, soft curved architectural frames, warm linear lighting, large brand signage, open lounge seating, reception areas, and project display zones to present RIVAL and THE FIVE in a contemporary and memorable way.
Design Challenge
The main challenge was to create a highly visible real estate booth from multiple viewing angles while organizing reception, hospitality seating, project presentation, branding, digital display areas, and visitor flow within a 130 sqm footprint.
Design Solution
A refined architectural language was developed through curved forms, bold dark surfaces, warm illuminated outlines, large SAMCO Holding signage, open seating zones, integrated project displays, and a clean raised platform. The result is a premium exhibition booth that feels elegant, functional, visible, and commercially engaging while maintaining clear circulation and strong brand identity.
Scope of Work
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